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Best Day to Buy a Car This Year: Black Friday

Think Black Friday only helps save you money on your next LCD television or laptop? Think again. TrueCar.com, the authority on new car pricing, today revealed that it expects this year’s Black Friday, November 25th, will be the best day to buy a new vehicle, which is the first or second largest purchase consumers make.  Last year, the best day to buy a vehicle was on July 28th. Automakers are offering significant deals on 2011 and 2012 models that can potentially save consumers upwards of 23 percent. The average savings so far in 2011 was six percent.

This year the overall top five best deals are:

Year/Make/Model MSRP Estimated Net Price* Percent Discount**
2011 Mitsubishi Endeavor $29,109 $22,334 23.3
2011 Chevrolet Silverado 1500 $22,230 $17,370 21.9
2011 Chrysler 200 $21,995 $18,368 16.5
2011 Nissan Maxima $32,510 $27,664 14.9
2012 Ford Escape $25,495 $22,045 13.5
*Estimated Net price is the estimated average transaction price of a vehicle after incentives.
** Percent Discount from MSRP is rounded to the nearest tenth

“Dealerships offer significant discounts on Black Friday which can save consumers thousands off the purchase of a new vehicle,” said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. “It’s an atypical day to purchase a car since consumers think of retail shopping, but buying a new vehicle on Black Friday can often lead to big savings.”

Each year, TrueCar evaluates a variety of data-backed automotive intelligence, trends and forecasts to determine the best day to buy.  The deals are available nationwide and reflect the possible discount from the Manufacturers Suggested Retail Price (MSRP) and include manufacturer’s rebates and other incentives.  While the best deals this year are are expected on Black Friday, auto buyers can still get better deals compared to the rest of the year on the Saturday and Sunday following Black Friday (in addition to Cyber Monday), making the whole weekend a great time to buy a new car.

Date Discount
Saturday, November 26, 2011 8.67%
Sunday, November 27, 2011 8.09%
Monday, November 28, 2011 8.46%

This holiday season, TrueCar is celebrating Black Friday and helping car shoppers save even more money with a $25,000 giveaway on November 28, 2011, and weekly $5,000 prizes through the end of the year.   More information about the promotion will be available when the contest officially opens on Tuesday, November 15, 2011 at  http://www.truecar.com

Car buyers looking for a no-haggle car buying experience can visit the Military.com Car Buying Center to research their desired vehicle, and then use the best Local Price tool to get a TrueCar Price Protection Certificate that can be redeemed at participating TrueCar.com dealers in their area.

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