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Why You Should Encourage Veterans to Submit a Cover Letter

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Sourcing, recruiting, and hiring military veterans is not usually as linear a process as hiring civilian employees. The differences between military skills, culture, experiences, and technology often challenge private recruiters. Particularly in cases where recruiters use a dynamic Applicant Tracking System (ATS), it's challenging to evaluate a candidate's background, character, qualifications, and fit in the organization.

For this reason, employers should consider encouraging veteran job applicants to submit a cover letter with their application. In the past, the cover letter always accompanied a resume, submitted in person or electronically. Recently, however, recruiters and hiring managers have been discouraging cover letters, perhaps due to the low quality of the cover letters themselves. A recent article highlights this: "If the job does in fact require a cover letter, keep in mind that only 18 percent of hiring managers rank the cover letter as an important element of the hiring process."

By encouraging a cover letter, the recruiter (or hiring manager) can learn more qualitative insight about the candidate, such as:

  1. The candidate can expand on their military experience as listed in the resume. For instance, in cases where the veteran job applicant's work was Classified or Top Secret, they can explain these gaps, or the lack of detail on the resume, in the cover letter.
  2. Since the resume is traditionally a look backwards at career experiences gained, a cover letter empowers the veteran applicant to articulate their goals and vision going forward. If done correctly, the cover letter is a great place for them to showcase their strengths, outline their value to the potential employer, and communicate their vision for their next career. This information is very helpful to a civilian employer who may not understand their career history in the military.
  3. Did the applicant choose to pursue a certain training in the military? Were they honored and recognized for their skills and character? A cover letter allows the candidate to expand on their military career history and give context to the significance of aspects of their background.
  4. A cover letter encourages the veteran job applicant to share their values -- personal and professional -- and describe how those values align with the values and goals of their prospective employer. Values are important for military personnel, and being able to clearly and confidently share their values gives veterans a sense of control over their career direction, after their military service.
  5. Acknowledging that every job applicant is a human being first, a cover letter encourages the writer to share insights about who they are, not just what they did in the military. Veterans sometimes struggle with this piece because the military does not promote individuality. Instead, the focus is on the mission and collective. Asking a veteran to write a cover letter where they share what's important to them, why they are leaving the military, how they envision their civilian career, etc. can reveal truths and insights not found in the resume or social media profiles.

Most military personnel transitioning to a civilian career are not taught the nuances or importance of an effective cover letter. This provides an opportunity for employers seeking to source and hire veterans, as you can provide guidance and encouragement for cover letters as part of the application process, showcasing your company as Veteran Ready!

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Contributor

Lida Citroën, a branding expert based in Denver, has made a career of helping people and companies create new or enhanced identities. She is passionate about helping veterans learn how to compete for careers in the civilian sector. A TEDx Speaker, Lida presents her unique personal branding training programs across the U.S., at military installations and events, serves on the Board of Directors of NAVSO  volunteers with ESGR, and has produced numerous programs and materials to help military veterans successfully transition after service. If you have a transition question Lida can help answer, email her at lida@lida360.com. She is also the author of the best selling book, "Your Next Mission: A personal branding guide for the military-to-civilian transition," available at www.YourNextMissionBook.com and on Amazon.