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Job Seekers: Broaden Your View of What Companies Can Offer

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As you look at your post-military career, you will likely feel overwhelmed by the choices, opportunities, industries, and companies you can now choose from. It will feel natural to limit your perspective on companies, as a way to manage all the choices you face. Unlike in the military, your civilian career will not follow as predictable a path, and you might find yourself making lateral moves, or even moving backwards, in able to advance your livelihood.

Look Past the Product

A common mistake transitioning service members make when looking at potential employers is judging the company by their lead product. Does Verizon do more than make cell phones? Does Raytheon make more than missile defense systems? Does Goldman Sachs do more than invest in stocks? Does Starbucks just sell coffee? Of course they do! Each of these companies, like other businesses, has many layers of career opportunities to offer.

I recently spoke to a soldier getting ready to join the civilian workforce. He was concerned about being able to stay in the community and town he loved, because there weren’t many jobs available for “someone like me,” he said. I asked what that meant, and he told me that his specialty was human performance and organizational management. “All we have are manufacturing companies in my town.”

What Can a Company Offer You?

I asked him to name a company in his area. He picked one. Then, we looked on the company website and found all of these teams and departments inside that one company:

  • Human Resources
  • Marketing
  • Design
  • Logistics
  • Supply Chain
  • Finance
  • Corporate Communications
  • Training
  • Research and Development
  • Facilities Management
  • Real Estate
  • Shipping & Receiving
  • Information Technology
  • Veteran Resources Network
  • Sales

The companies you will talk to in your transition will likely meet you through one channel -- maybe you apply for a job in Supply Chain, or perhaps you meet the Marketing Director at a reception, or maybe your friend works in Human Resources. Instead of projecting a narrow view of the company and what they can offer, consider all the facets that make a business run and where you might fit in.

Start With Your Talents and Interests

Consider your military training, skills, talents and interests. Your career in Human Performance in the military might suit you well in Human Resources, Leadership and Development, Branding, Marketing, or even Sales, if you remain open minded.

Consider Working with Veterans

Are you passionate about working with service members leaving the military? Many companies have veteran hiring initiatives (and resource groups) that could benefit from your perspective and experience.  Perhaps your skills in finance or logistics, combined with your passion to serve military veterans, could make you a great candidate for an opportunity within a company learning how to hire veterans.

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Contributor

Lida Citroën, a branding expert based in Denver, has made a career of helping people and companies create new or enhanced identities. She is donating her time, expertise and effort to help returning war veterans learn how to compete in a civilian, particularly corporate, career. Lida works closely with Philadelphia-based, Wall Street Warfighters Foundation, is a volunteer member of ESGR, and has produced numerous programs and materials to help military veterans with reputation management after service. If you have a transition question Lida can help answer, email her at lida@lida360.com. She is also the author of the best selling book, "Your Next Mission: A personal branding guide for the military-to-civilian transition," available at www.YourNextMissionBook.com and on Amazon.

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