Commissaries Try New Brands and Prices

The Defense Commissary Agency (DeCA) has chosen the names "Freedom's Choice" and "HomeBase" for its new private label product assortment. Private labels are known as store brands. Freedom's Choice will be the commissary brand name for food items, and HomeBase for nonfood items such as paper products and other household items. With the initial rollout targeted for May, patrons in commissaries worldwide can expect to see a number of DeCA's Freedom's Choice and HomeBase products. The number of these store brand products will continue to grow much larger over the next four to five years. Read the whole story about commissary price changes and new brands on

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