New Ad Inspired by Christmas Truce of 1914

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Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together. The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present. To watch a short film of the story behind our Christmas ad: ----- To watch the making of our Christmas ad:

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    ELDERLYREPTILE Nov 22, 2014

    Yes, this event really happened. Think it was Dec 1914. The only way it could have happened was that 99% of both the Axis and Allied armies were CHRISTIANS. Further, both sides had not been at war long enough to develop hatreds for one another.

  2. Chund3r
    Chund3r Nov 22, 2014

    After this event, those in power learned to brainwash their citizens, especially their soldiers, into hating their enemy, and making them believe their enemy wanted to exterminate you. Having free thinking soldiers that know when a war is BS is counter productive to the rulers.

  3. Namike
    Namike Nov 24, 2014

    If only that could be possible once again in today's world...

  4. NJFrogflier
    NJFrogflier Nov 24, 2014

    Wow - What a great Ad. Merry Christmas!!!

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