Under the Radar

Adidas Goes All 'Star Wars' for the World Cup

Viral marketing online can be one of the most annoying things about the Internet. Except when it works.

Adidas imagines everyone coming together from around the universe to watch World Cup soccer at the Star Wars cantina:

adidas Originals invites you to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup™ viewing party that you'll never forget.
Give them extra points for including the Stone Roses' Ian Brown alongside Oasis' Noel Gallagher and not caring if Americans would recognize them. Show Full Article