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Your personal brand is the image you portray to social media and other people. We have the ability to positively or negatively impact our brand with every image, word and tweet that is shared online. Here is how to build a personal brand that sells you: (1) What does your brand say? Take ten minutes and conduct a search of your name online. What do you find; (2) Develop a ten to fifteen-word sentence that sums who you are and what you want each person to know about you; (3) review all your social media profiles and search results. Delete anything that does not present you in a positive light and professional manner; (4) Update or create accounts with LinkedIn, Twitter and Facebook; and (5) Research, learn, update and repeat the above. For more information, see this Military.com article.
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