JOINT BASE SAN ANTONIO-RANDOLPH, Texas -- The U.S. Air Force is bringing back its "Aim High" advertising slogan after a 15-year hiatus with the launch of the "I am an American Airman" recruiting campaign Sept. 8.
The integrated campaign, created by the Air Force's advertising agency, GSD&M, includes three commercial spots as well as new video content titled, "Barrier Breakers," on AIRFORCE.com.
The campaign employs inspirational language and imagery to showcase the vast accomplishments Airmen have made throughout history; and the wide range of opportunities and career fields available in the Air Force. It also ties the Air Force's motto "Aim High ... Fly, Fight, Win" with the "Aim High" advertising slogan to appeal to not only potential recruits and influencers, but current active duty Airmen.
A first for the Air Force, the "New Frontiers" spot features the Air Force's Chief of Staff, Gen. Mark A. Welsh III, and showcases how the Air Force has broken barriers and pioneered new paths. The "America's Future" spot features excerpts from the U.S. Air Force Academy commencement speeches delivered by former Presidents John F. Kennedy, Ronald Reagan, Bill Clinton and George W. Bush. In this spot, the former commanders in chief extol the Air Force's dedication to innovation and advancement. The third commercial, "I knew one day" features current active duty Airmen from Eglin, Hurlburt and Nellis Air Force Bases.
Other creative elements include the "Barrier Breakers" video content on AIRFORCE.com that shares stories of Airmen who have made significant contributions in their fields, surpassed expectations and accomplished feats once considered impossible. The site will also offer opportunities for visitors to learn more about the careers available in the Air Force.
All three Air Force commercials will be broadcasted on major cable television and prime-time channels, to include airing during the NFL season.