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Cranking Up the Battlefield Hype Machine

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Electronic Arts unveiled a 17-minute gameplay for Battlefield 4 at the Game Developers Conference on Tuesday and posted the video on YouTube. Less than 48 hours later, the clip has over 4.3 million views, proving that all the ailing videogame business really needs is a couple of technological breakthroughs and a hit game to fix its problems.

The "Fishing in Baku" sequence shows four U.S. soldiers fighting their way out of a tight spot in Azerbaijan and features some spectacular advances in realistic display tech,  suggesting that the additional processing power in the next-gen PlayStation and Xbox consoles will actually lead to some breakthrough titles later this year. Even though music fans might complain that all these advances are soundtracked by a song from thirty years ago and others might point out that the gameplay doesn't seem much different from anything we've seen before, Battlefield 4 is certain to be the #1 title when it's released sometime this fall.

Check out the full 17 minutes here:

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Or, if you can't fit than into your schedule, check out the launch trailer with a relatively new Rihanna song:

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