The cultural terrorists over at the People for the Ethical Treatment of Animals object to you and your family's decision to eat turkey for Thanksgiving and want you to see this tv commercial during the Macy's Thanksgiving Day Parade.
Almost thirty years into its history, PeTA still doesn't have an agenda beyond its attempts to shock people. There's no workable plan of action: you agree with them or you're evil.
Happy Thanksgiving. Enjoy your turkey and this Penn & Teller video about PeTA.
UPDATE: All you old people will be sad to notice that the PeTA spokesperson is Pamelyn Ferdin, the former child actress you probably remember from Star Trek, The Odd Couple, The Brady Bunch or dozens of other 60s & 70s TV appearances.