Rush Limbaugh wants to buy the St. Louis Rams and the media's going crazy.
Even Al Sharpton's trying to get in on the action by sending a letter urging NFL commissioner Roger Goodell to block Limbaugh's bid.
Let's not lose sight of the real news here. After years of ineffective guidance from former Oakland Raider Gene Upshaw, the NFL Players Association may have actually found some leadership from new director DeMaurice Smith. ESPN reports that Smith took a shot a Limbaugh this weekend in an email to the union's executive committee, a missive that courts the kind of controversy that Goodell wants banned from the NFL:
"I've spoken to the Commissioner and I understand that this ownership consideration is in the early stages. But sport in America is at its best when it unifies, gives all of us reason to cheer, and when it transcends. Our sport does exactly that when it overcomes division and rejects discrimination and hatred."
If Smith and the NFLPA are willing to court the wrath of Limbaugh, their next round of contract talks with NFL owners might involve actual negotiation instead of continuing Upshaw's practice of signing whatever agreement that Goodell put in front of him.