These Are The Coolest Cars That No One Bought In 2025

By Ty Duffy

Cool cars are what get car enthusiasts up in the morning. Alas, there is not necessarily a direct correlation between how cool a car is and how many people end up buying one. Coolness does help the Toyota Tacoma's appeal. But relatively prosaic crossovers like the Toyota RAV4, the Honda CR-V, and the Chevrolet Equinox are among America's best-selling vehicles, suggesting that coolness is far from the only (or most important) reason people buy cars.

Many cars that enthusiasts find cool, however, do not sell all that well. Sports cars in particular often cater to a devoted but ultimately niche audience. And even some legendary car nameplates have been struggling as the automotive world shifts decisively toward pickups and SUVs. Here are eight cool cars that, for whatever reason, virtually no one bought in 2025.

Note

To be eligible for this list, cars had to be in production throughout the 2025 calendar year and account for fewer than 3,500 vehicle sales in the US market. What constitutes "cool" was left at the author's discretion. But broadly, we were looking for cars that were sporty, luxurious, well-regarded by enthusiasts, or otherwise interesting.

Lexus LS

Units Sold: 1,082

2026 Lexus LS Specs

The LS is Lexus's flagship full-size sedan. The LS was a revelation to European rivals when it arrived. In its heyday, the LS established the Lexus brand and epitomized Toyota's commitment to quality, durability, and reliability. But the car market has changed. More than 82% of Lexus buyers now buy SUVs, and Lexus can no longer justify carrying a flagship sedan in its lineup. Sales declined 50% year over year in 2025 to just 1,082 units sold. The storied LS nameplate is down to a limited-run heritage edition as the Japanese brand plans to cut production in 2026. Lexus may bring the LS back in the future, but it may not be as a sedan.

Audi E-Tron GT

Units Sold: 1,195

2026 Audi S E-Tron GT Specs

Can an electric car be cool? The Audi E-Tron GT answers that with a forceful yes. The E-Tron GT shares a platform with the Porsche Taycan. It looks like your standard, sporty Audi sedan. The base model delivers 670 horsepower and a 3.3-second 0-to-60 mph time (not to mention 300 miles of range and a full fast charge in just 18 minutes). Alas, that base model also starts at $127,700. E-Tron GT sales dropped by 59 percent year over year in 2025 to just 1,195 units. And that made it the worst-selling Audi vehicle that stayed in production through the entire calendar year.

Lexus LC

Units Sold: 1,286

2026 Lexus LC Specs

The Lexus LC is the Japanese brand's two-door, top-of-the-line grand tourer, available in both coupe and convertible form. The LC is not a dialed-in track performer, but with its sleek looks, plush Lexus interior, and delicious-sounding, naturally aspirated 5.0-liter V8, it's one of the best sports cars to drive in real life. Lexus LC sales declined 12.2% year over year to just 1,286 units. Lexus only sold 98 LCs in Q4 2025. Rumors, sadly, suggest the LC and its V8 may be departing the lineup very soon.

Alfa Romeo Giulia

Units Sold: 1,366

2026 Alfa Romeo Giulia Specs

Alfa Romeo is still selling cars in the United States and is still selling the Giulia compact sedan, which it debuted back for the 2016 model year. Sadly, the recent popular gasoline engine revival at Stellantis has not included the Ferrari-derived 2.9-liter V6 Alfa Romeo put in the legendary Giulia Quadrifoglio – for the US market at least. Giulia sales declined 41% year over year in the US in 2025 (and that's from 2024 sales that weren't great). Alfa Romeo delayed the Giulia's long-awaited replacement, reportedly to add a combustion engine option.

BMW Z4

Units Sold: 2,113

2026 BMW Z4 M40i Specs

The Z4 is BMW's two-seater convertible sports car, which has the compelling, increasingly rare combination of a 382 hp BMW inline-six and a six-speed manual transmission. On the plus side, BMW Z4 sales only dropped 0.8% year over year in 2025. However, 2,113 units sold made it BMW's second-worst-selling new car behind the polarizing and hyper-expensive XM crossover. The BMW Z4 will be leaving the lineup after 2026, and it's unclear whether BMW will offer a replacement.

Sources: Car and Driver, MotorTrend, respective automakers.

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