The U.S. Navy has launched a new, multifaceted branding campaign aimed at attracting a new generation of recruits. The Navy's new tagline is 'Forged by the Sea.' Two commercials featuring the new tagline aired on CBS during the second quarter of the Army-Navy game. The new commercials can be viewed on the Navy Live blog. These marketing initiatives centered around the Army-Navy game will serve as the first taste of a major brand rollout and fully integrated marketing campaign that will launch in March 2018. For more details, see this Military.com article.
Navy to Launch New Recruiting Campaign
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