The U.S. Navy has launched a new, multifaceted branding campaign aimed at attracting a new generation of recruits. The Navy's new tagline is 'Forged by the Sea.' Two commercials featuring the new tagline aired on CBS during the second quarter of the Army-Navy game. The new commercials can be viewed on the Navy Live blog. These marketing initiatives centered around the Army-Navy game will serve as the first taste of a major brand rollout and fully integrated marketing campaign that will launch in March 2018. For more details, see this Military.com article.
Navy to Launch New Recruiting Campaign
Current issue of the Military Report
- New DoD Policy Bans Fitness Trackers
- VA Adds 15 ‘Forever GI Bill’ Benefits
- New Navy Board: Underperforming Officers Will Be Retired
- Your Opinion Matters: Take a Quick Survey
- Is SGLI Enough? Get $100k Coverage from Just $7 a Month
- VSOs Divided Over Plans to Change GI Bill Transferability
- Army Secretary: Boost Active-Duty End Strength Above 500,000
- Up to $453k Financing with Your VA Loan Benefit
- Exchange Offers Wi-Fi Service
- TRICARE Supplement for Less than You Think - Reduce Your Rx Costs Now
- Exchange Sweepstakes
- AF Program Seeks Mentors
- Navy COOL Offers Credentialing Opportunities
- AF Releases Next-gen Flight Plan
- TRICARE Users May Have Received Contaminated Drug
- DoD Exempts Wounded Warriors from Separation Policy
- Navy Offers Classification Course
- Summer Tip: Beware of Lyme disease
- Upcoming Military Health Symposium
- Blue Angels Announces Officers for 2019
- Reminder: Follow These OPSEC Rules
- Thrift Savings Plan Overview
- Exchange Sponsors Sweepstakes
- Total Force Center Available 24/7
- Navy Announces Machinist's Mate Changes
- Guard, Reserve Can Transfer GI Bill Benefits
- Blue Water Veteran Testimony
- American Legion World Series to be Broadcast
- Navy Provides Voting Assistance
- Warrior Community Integration Symposium
- Military Transition: Top 10 Civilian Jobs for Vets
- VA Life Insurance Programs
- AF Seeks KC-46 Nominations
- Bells of Peace
Select Service
My Membership
You may also like
Adm. McRaven: Revoke My Security Clearance Too
In an op-ed, retired Adm. William McRaven tore into President Donald Trump over his feud with ex-CIA Director John Brennan.
If Sailors Aren't Ready to Deploy, It'll Soon Affect Their Promotions
Sailors who don't want to see their careers derailed by a missed appointment better keep teeth cleanings on their radars.
The Navy Could Send More Sailors to Alaska
If Arctic defense is important, the Navy needs to figure out how to train for it and operate in it, an official said.
The Ghost of This WWII Destroyer Was Just Found Off Alaska
The USS Abner Read is the final resting place for 71 U.S. sailors.