As part of an ongoing effort to attract and retain women in the Coast Guard, the service has eliminated gender-specific pronouns from members' promotion packages and professional evaluations. Under the new guidelines, "reported-on officer" has replaced "he" or "she," and no reviewing officer can use terms like "his" or "her." First names are not given, and the use of "flowery, fluffy language that might 'read differently' for women than men" is strongly discouraged, according to Lt. Cmdr. Kristin Jaekel, assistant gender policy adviser with the Coast Guard's Office of Diversity and Inclusion. The new guidance is designed to mitigate bias in the evaluation system that could influence promotions or job placement. Read more about the new rules on Military.com.