We've done a lot of high end watches on Kit Up lately, and Bill did a great post recently on an affordable watch called the Pulsar Solar 4000. Another option I wanted to feature (in the low price range) is the Bertucci. I spoke with one of the guys at REI recently and he turned me on to this brand. The only criticism I have is that it's battery operated. You can't beat an auto or solar powered watch (IMHO).
Regardless, the Bertucci is a watch I'd happily pay $140 for. It's very simple and to the point and I really like the fact that this watch has no pins on the watch band through points. This eliminates a failure point commonly encountered in even high end watches.
Enjoy and let us know what you think.