It's a permanent fixture on the shelves, desks, under the bunks and even on the dash boards of troops' Humvees and MRAPs.
People in the military are fitness hounds and those big barrels of protein shakes that are said to help add muscle and bulk have turned into a billion dollar industry.
But with all those goopy drinks floating around, why not turn that process into something more useful than workout supplements?
Wilderness Athlete is a small company that seems to be trying to do just that. Aside from their nutrition bars, sports drinks and performance vitamin supplements, the company has developed a shake designed to be a lunch in a bottle called the Meal Replacement Shake.
In today’s fast-paced society, taking the time to prepare a healthy meal is often not an option so people turn to fast food, candy bars and unhealthy snacks when they are hungry. Many of the snacks people choose are high in fat and sugar, low in protein and nutrients and can quickly add inches to the waistline. With the Wilderness Athlete meal replacement shake, people have an option that is healthy and quick. Add 1 scoop of the meal replacement powder to 10 ounces of water and mix to enjoy a satisfying shake that tastes good and satisfies hunger.How many times have you gone on patrol and rat F-ed an MRE for lunch on the move? I know I've had to do that lots and if I could just mix up an astronaut meal in my Viva bottle I'd be a whole lot happier.
The delicious power-packed shake provides between 230-240 calories per serving and is a balanced blend of highly digestible proteins that include an ideal spectrum of essential amino acids and staged carbohydrates necessary to fuel the muscles. To go the extra mile, the shake has been beefed up with more than one-third of the daily recommendation for fiber for healthy digestion and to slow down the delivery of all the nutrients, providing a longer lasting energy source.
Now I don't know how these things taste, but Wilderness Athlete says they make 'em in chocolate and strawberry. A 15-serving jug of the stuff goes for $35, about the price for a big 'ol jug of Monster Milk...