In Case of Emergency, Please Remove Your Bra

This is serious tech, dammit . . . with defense implications, too.  We saw this via our buddy John Noonan's Twitter feed, and as he wrote, this is a PSA we can all get behind -- or in front of . . .

Fox News reports:

Dr. Elena Bodnar won an Ignoble Award for the invention last year, an annual tribute to scientific research that on the surface seems goofy but is often surprisingly practical. And now Bodnar has brought the eBra to the public; purchase one online for just $29.95.

"The goal of any emergency respiratory device is to achieve tight fixation and full coverage. Luckily, the wonderful design of the bra is already in the shape of a face mask and so with the addition of a few design features, the Emergency Bra enhances the efficiency of minimizing contaminated bypass air flow," explains the eBra website.

It sounds silly, but Bodnar, a Ukraine native who now lives in Chicago, started her medical career studying the effects of the 1986 Chernobyl nuclear plant disaster. If people had had cheap, readily available gas masks in the first hours after the disaster, she said, they may have avoided breathing in Iodine-131, which causes radiation sickness.

The bra-turned-gas masks could have also been useful during the Sept. 11 terrorist attacks, and for women caught outside during the dust storms that recently enveloped Sydney, she said.

 And hundreds of new pick-up lines are born.  (That's your cue to write one in the comments . . .)

To read the rest of the FoxNews.com article go here.

-- Ward

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