Marines are legendary for their ability to improvise, adapt, and think on their feet. No war plan survives first contact with the enemy -- that sort of stuff. So it's interesting to see that the famous Marine adaptability translates comfortably from the battlefield to their marketing campaigns. Witness the latest USMC recruiting commercial, superbly done and clearly targeted at young men and women who -with the economy being as it is- no longer have post-college civilian sector jobs to count on.
--John Noonan
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