UPDATE 26 OCTOBER 2010: This is 2009 information. I have been unable to verify 2010 information. Please see here for other 2010 discounts.
Veteran's Day weekend, Cabela's outdoor store is offering their employee discount to all veterans, active duty military and reserves, law enforcement, fire and EMS personnel on Nov. 11 and 12. Dubbed a "Hometown Heroes" event, eligible shoppers will need to check in at a table at the store to receive a coupon for the discount.
All the information I've received about this promotion has been second hand and it seems that the website doesn't offer any information. I've heard that the discount varies from 5% to 50%, depending on item, and that it excludes guns, boats, trailers and safes.
I'm sorry that I don't have a link or more precise details. I've been told call your local Cabela's store for more information. If this accurate, and I've read it multiple places, this could be a great deal for the outdoor enthusiast.