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The Paper Trail: Cuckoo for Coupons?
My husband took one look at the “reduced-fat” Oreos in the cabinet and remarked: “Let me guess — you had a coupon.” Indeed, I did. Just call me the Coupon Queen. On second thought, perhaps Coupon Kook is more appropriate. I realized my coupon craze needed an intervention a few months ago at the commissary. An elderly gent wearing a plaid cap peered into my overflowing cart and said, “My, you must have a very large family.” “Oh, there’s just three of us,” I replied, as I tried to balance a package of pork chops on top of a bag of tortillas. Of course, I didn’t tell him one of the three wasn’t eating solid foods yet. To make matters worse, I was only halfway through shopping when Mr. Busybody chimed in at the meat department. But his question caused some self-reflection on my part. Did I really need two 36-ounce bottles of ketchup just because I had a “two-for-a-dollar-off” coupon? The military community might as well be coupon Mecca. We use more grocery coupons than any other demographic in America. I remember when some commissaries kept a wooden “have at it” box at the front of the store for shoppers to give and take coupons. Why the coupon crush? I reckon it’s because military folks are a resourceful and thrifty bunch. Stretching a dollar, whether it’s to fund a war or the annual Christmas party, is part of military culture. My problem is that I clip far more coupons than I use. I find them stashed everywhere, to include my purses, diaper bags, coat pockets, envelopes, nightstand, kitchen drawers, and car console. I’ve even used coupons to scribble phone messages when I couldn’t find a notepad for gosh sakes. Does anyone else use coupons as bookmarks? I scanned my shelf and found a faded 50-cent Tide coupon (expiration date: May 31, 2002) marking the “Tragedy of Vietnam” section of my “America: A Narrative History” book. In my “What to Expect When You’re Expecting” book, a dollar coupon for two pints of Haagen-Dazs is wedged in the “Nine Months and Counting” chapter. How fitting. Too bad it expired in 2006. Of course, the purpose of clipping coupons should be to use them for savings. And I should add, to use them on products you actually want. I decided to seek some professional guidance from two nationally-recognized shopping experts. Stephanie Nelson, “The Coupon Mom” (www.couponmom.com) and Eva Yusa “Eva the Shopping Diva” (www.evatheshoppingdiva.com ). Me: “Currently, I have three huge bottles of Crest mouthwash in the linen closet. I can’t resist the dollar off coupons. Do I have a problem?” Me: “Uh-Oh…” Me: “One time I forgot my coupons in the car and was too lazy to go back out and get them. I found I spent less money and bought fewer groceries. Should I forget my coupons more often?” Eva the Shopping Diva: “Taking advantage of great sales and having a fully stocked home on a regular basis is terrific. However, a lot depends on your storage space. To prevent overspending or impulse buying with coupons, set a strict budget before you shop. Be sure to make a list of the items you need before you head to the store, too. With a spending limit and a list to guide you, getting the best deal and saving the most money will be easy.” Me: “I tend to overbuy/horde when I have a coupon. The “buy two for a dollar off” gets me in trouble. Any advice?” The Coupon Mom: “Actually, I call that stocking up. If your favorite items are on sale and you have a coupon, you should buy a few weeks’ supply so that you do not have to pay full price next time you need it, you’ll have an extra on the shelf.” Me: “I love clipping coupons, but only save an average of 5 percent on my bill, Me: “What do the coupon people think of consumers such as myself?” Eva the Shopping Diva: “Retailers and manufacturers offer coupons to generate sales, not just because they’re trying to be nice. Incentives like coupons and rebates encourage shoppers to spend big money. Remember to shop for the goods you need, not just the sale itself. Just because something is cheap doesn’t necessarily make it worthwhile.” Thanks ladies. Next time we chat I plan on asking if coupon clipping is hereditary. It’s certainly in my gene pool. To better understand my own habits, I snooped through my mother’s pantry the other day. Here’s some of what I found: 16 boxes of spaghetti, eight cans of chocolate frosting, seven bottles of dish soap, seven rolls of Reynolds Wrap and seven bottles of olive oil. Then I spotted the kryptonite itself: there on the fifth shelf down, wedged between the three bottles of Karo Light Corn Syrup was a scattering of coupons alongside my mother’s well-worn coupon organizer. Me: “Mom, did you know you have 16 boxes of spaghetti?” Mom: “Well, we like that brand.” Me: “You have seven rolls of Reynolds Wrap in there.” Mom: “But you didn’t even go under the stove. I have more.” Me: (speechless) Dad: “What kind of stupid article are you writing? Don’t use our names.” At this point my mother brings out some French onion dip and multigrain chips. We rarely indulge with dip in our family, but my mother and I both bought the same brand in the same week. “We must have had the same coupon,” she noted. “And I had a $1.50 coupon off these chips.” I take a bite. It tastes like cardboard. I make my way back into the pantry and emerge with a box of Kix “kid- tested, mother- approved!” cereal. “Let me guess,” I said. “You had a coupon.”
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About Tanya Biank
Tanya Biank is a freelance journalist and author of Army Wives (St. Martin's Griffin); originally published in hardcover as Under the Sabers (St. Martin's Press). The book is the basis for the Lifetime Television hit series ARMY WIVES. Tanya is a show consultant.
Tanya is an Army brat and Army wife. As a military journalist Tanya has deployed around the world with our service members. As a writer and author she has appeared on national TV and radio shows discussing military issues and is often requested as a guest speaker. Tanya is a regular contributor to a variety of military-related publications. Her column, "Intel with Tanya Biank" is syndicated through www.homefrontonline.com, a site for military spouses and women in uniform. Military Spouse Magazine named Tanya one of its Who's Who Among Military Spouses for 2007 and she was appointed for 2007-2008 to the President's Spouse Council for the Military Officers Association of America. Tanya is a Family Readiness Group leader and serves as an adviser for the National Military Spouse and Family Monument www.milsflag.org. She currently lives at Fort Stewart, Ga., with her husband and son. Visit Tanya's site www.tanyabiank.com
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