The near immediate results of dropping simple sugars from your diet far outweigh the cravings you may have when you initially start decreasing or eliminating them. You have to treat them like a drug that you are addicted to. You will always want sugar, especially for the first 48-72 hours, but that want will decrease significantly in a few days. In his latest article, Military.com fitness columnist Stew Smith provides more reasons why we should eliminate sugar from our diet, followed by some tips to help ease the cravings.