Harley Davidson H-D Dark Custom #RollYourOwn
  • Harley Davidson Street™ 750
    The Street motorcycles are real steel, forged from the ground up to turn the urban grid into your personal playground. Complete with a liquid-cooled Revolution X™ engine, a light, nimble frame and an unholy amount of Dark Custom™ style.
  • Harley Davidson XLCR Café Racer
    The ancestor of the Street™, this bike captivated audiences with its style in the opening bike race scene from Ridley Scott’s "Black Rain". The lean and mean XLCR was dreamed up 12 years before the movie as a version of the Sportster re-imagined as a café racer.
  • Harley Davidson Fat Bob®
    This bike proves bigger is badder. There’s nothing like the thick steel of the Fat Bob® motorcycle. Blacked-out finishes. Drag-style handlebars. Slash cut mufflers. One-of-a-kind tank graphics. And a 1690cc Harley-Davidson® engine.
  • Harley Davidson Iron 883™
    It’s called Iron because motorcycles don’t get any more elemental. Pure Dark Custom™ muscle, anti-chrome, stripped down and ready to roll loud.
  • Harley Davidson Harley Davidson Seventy-Two®
    It’s damn near impossible to look at the Seventy-Two® motorcycle in moderation. Classic peanut tank. Skinny whitewalls on laced wheels. Mini-apes. Solo seat. Meaty 1200cc Harley-Davidson® V-Twin engine.
Black Market - Get on a H-D Street® 500 for as low as $99 a month. Learn More

H-D Apparel

  • Harley Davidson Men's Elite Retro Open Face Helmet 98307-14VM
  • Harley Davidson Men's Slim-Fit #1 Short-Sleeve Plaid Shirt - 99055-11VM
  • Harley Davidson Men's #1 Winged 59FIFTY Baseball Cap - 99406-15VM
Harley-Davidson Dark Custom Slideshow. View Now.

H-D1™ Bike Builder

  • Build Your Own Fat Bob®
  • Build Your Own Street™ 750
  • Build Your Own Forty-Eight®
  • Build Your Own Iron 883™
  • Build Your Own Street 500™
  • Build Your Own Street Bob®

Dark Custom™

These bikes aren’t for everyone. And that’s how we want it. Because not everyone appreciates a motorcycle stripped down to its raw, custom essence. And it takes a one-of-a-kind rider to appreciate the potential of a bike that’s ready to be customized any way they see fit.

No frills. Pure thrills. For the chosen few willing to ride like this, it’s easier than ever to throw your leg over one of our Dark Custom™ motorcycles. Like $6 bucks a day easy. Which means you’ll still have some cash left over for that celebration beer after you buy one. Learn More

Motorcycle Boot Camp

Now Recruiting Future Riders

Motorcycle Boot Camp is basic training for anyone ready to ride. We know there are a ton of questions about how to get started, and we want to make it easy. We'll start with the basics and go headlights to tailpipes, getting you up to speed on everything from learning to ride to gear that fits your style.

Register for an Event — FREE

Mission Special Delivery

Harley-Davidson’s partnership with Wounded Warrior Project provides injured veterans the opportunity to experience the benefits of the open road. Peer-to-peer activities, like motorcycle riding, have been known to provide positive therapeutic benefits for PTSD. One in three returning troops is diagnosed with PTSD symptoms and less than 40 percent seek help.

“We’re proud of the nearly 100 years of support Harley-Davidson has provided to the men and women who defend our country and our freedom,” said Matt Levatich, president and chief operating officer at Harley-Davidson. “Our partnership with Wounded Warrior Project builds on that legacy by supporting these veterans in their quest for strength, freedom and independence.” Learn More

Harley-Davidson and Wounded Warrior Project Launch New Partnership

Harley-Davidson interrupted its own press conference to surprise six U.S. military veterans with brand-new 2015 motorcycles. The special deliveries kickstarted a new partnership between Harley-Davidson and Wounded Warrior Project (WWP). We look forward to working with WWP to help improve the lives of service men and women living with PTSD.

A Soldier's Story: Healing on the Open Road | #HDSalute

“Having that freedom to ride is just amazing,” says Raymond Andalio, a Wounded Warrior Project Alumnus and Iraq war veteran who was one of six veterans surprised with a new motorcycle. Raymond is using his new Harley-Davidson motorcycle to lead other veterans on rides down the Pacific Coast Highway.

Harley Davidson H-D Dark Custom #RollYourOwn
Harley Davidson H-D Dark Custom #RollYourOwn
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