Spielberg Protective of 'Indy' Sequel
UPI
May 12, 2008
Hollywood director Steven Spielberg has been protective of the marketing of "Indiana Jones and the Kingdom of the Crystal Skull," his publicist says.
Publicist Marvin Levy, who has worked with Spielberg for more than 30 years, said the director has been active in nearly every marketing aspect for the fourth "Indiana Jones" film, The New York Times said Saturday.
"He gets involved with everything," Levy said. "Every TV spot, every line in every ad, every advertising concept.
"When a movie opens, he usually disappears," Levy added. "He usually doesn't want to know all the details about how it's doing."
The film is due in theaters May 22. It has not been made available yet for screening by film critics, but some reviews have already appeared online, and at least one was anything but a rave.
"This is the Indiana Movie that you were dreading," one anonymous poster said Thursday on aintitcoolnews.com.
The Times said the poster is a theater executive who saw the film at an exhibitors' screening, and noted that theater executives may have a motive for downplaying a movie's commercial prospects -- to get better terms with studios whose films they exhibit.
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