Thq New Nickelodeon-Based Lineup

M2 Communications

THQ announced its upcoming portfolio of video games based on the companys long-standing relationship with Nickelodeon.

THQ noted that its partnership with Nickelodeon has resulted in sales of more than $1 billion and accounted for more than 50 million units worldwide.

This years feature titles include the video game debut of The Naked Brothers Band. The Naked Brothers Band: The Video Game (working title) is based on the highly rated TV show that follows the lives of a kids rock band fronted by real-life brothers Nat and Alex Wolff. In addition, SpongeBob SquarePants will take on a new creative form this year in Drawn to Life: SpongeBob SquarePants Edition. Based on last years top selling Drawn to Life video game for Nintendo DS, the game will allow players to draw their own characters and populate the world of Bikini Bottom with their own creativity. The 2008 portfolio will also include new games based on Nickelodeon TV shows Tak and the Power of Juju, Avatar: The Last Airbender and Back At The Barnyard. Nickelodeon fans can also look forward to a new installment of the popular Nicktoons.

With the enormous popularity of Wii and DS coupled with our exceptionally diverse portfolio of Nickelodeon-based games, THQ continues to lead in family entertainment, said Jim Huntley, director, global brand management, THQ. Featuring new forms of gameplay such as the music-based The Naked Brothers Band and the drawing-based Drawn to Life: SpongeBob SquarePants Edition, we expect our upcoming titles to offer completely new ways for families to play together.

Gaming is one of the primary activities of our audience, whether it s online or on the console, said Steve Youngwood, Executive Vice President, Digital Media for Nickelodeon/MTVN Kids and Family. THQ s interactive video games based on our hit shows have continued to help Nickelodeon maintain its position as a leader in gaming entertainment for the family, and we look forward to the addition of these new releases to our library.

Nickelodeon, now in its 29th year, includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films.

THQ is a developer and publisher of interactive entertainment software.

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