November 30, 2004
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Network's New Mission Will Offer a Broad Focus on All Aspects
of the Military With a Wide Array of Programming About its People,
Strategy, Technology and History
Partnerships with the USO, National D-Day Museum, Congressional
Medal of Honor Foundation and Military.com Also Announced
Silver Spring, Md.-- Bringing viewers compelling, real-world stories
of heroism, military strategy, technological breakthroughs and turning
points in history, Discovery Communications, Inc. announced today
that it will transition its Discovery Wings Channel to the Military
Channel on Monday, January 10, 2005.
While Discovery Wings Channel focused exclusively on aviation,
the Military Channel will feature a dramatically broadened programming
mission, as well as an all-new on-air look. The network's revamped
slate of series and specials is designed to take viewers "behind
the lines" to tell the personal stories of servicemen and women
and offer in-depth explorations of military technology, battlefield
strategy, aviation and history. The Military Channel also provides
access to military personnel and hardware, allowing viewers to experience
and understand a world full of human drama, courage, innovation
and long-held traditions.
"The Military Channel will represent the highest quality programming
across a broad spectrum of military related genres that we believe
consumers have a keen interest in learning more about," said Judith
A. McHale, President and CEO of Discovery Communications. "In an
increasingly fragmented marketplace, the Military Channel will broaden
Discovery Communications' offerings and further differentiate our
portfolio of emerging networks."
"We're very proud to introduce the Military Channel, a network
that will apply the Discovery standards of quality, depth and storytelling
to a topic of fascination and relevance in our world," said Billy
Campbell, President of Discovery Networks U.S. "By covering all
aspects of the military and the people who define it, we will extend
the Discovery brand, create a service that appeals to our existing
viewers and attract new viewers and sponsors."
"Our viewers have a deep interest in military topics and people,"
said David Karp, Senior Vice President and General Manager of the
channel. "Our mission is to tap into this passion by providing a
high-quality lens that details contemporary and historical events,
explores its human elements and highlights the strategic and technological
advances that define the world of the armed forces."
to historic battlefields, wartime heroes and peacetime innovators
to state-of-the-art technology and the key strategies that have
shaped military tactics the network's programming will cover a wide
range of topics. Programming comes from sources all over the world,
including Discovery Wings. The following is a sample of the original
efforts planned for early 2005:
- DELTA COMPANY: This multipart series puts the audience
on the forefront of the action with the Marines of Delta Company
1st Tank Battalion on their push to Baghdad during Operation Iraqi
Freedom. DELTA COMPANY premieres on Monday, January 10, from 9-11
- TASK FORCE RED DOG: This world premiere special tells
the story of a unit of Marine Corps reservists, called to active
duty and sent to the front line of the war on terror, a "forward
operating base" deep in the mountains of Afghanistan. Their mission
as a quick-response helicopter unit puts them in the epicenter
of the hunt for Osama Bin Laden and the Taliban. TASK FORCE RED
DOG premieres on Monday, January 10, at 8 PM (ET/PT).
- TOP TEN: These specials rank the greatest technological
achievements in military history, in such categories as Top Ten
Fighter Aircraft and Top Ten Tanks. TOP TEN: Fighter Aircraft
premieres on Friday, January 28, from 8-9 PM (ET/PT).
- GOIN' BACK: Iwo Jima: This first installment of a regular
series of specials allows viewers to travel with American war
veterans and their families as they return to the battlefields
that came to define their lives, in this case the Pacific island
Iwo Jima. GOIN' BACK premieres on Thursday, February 24, at 9
- THE BLUE ANGELS: A YEAR IN THE LIFE: This four-hour world
premiere miniseries event covers a year in the life of the Navy's
legendary flight group. The special takes viewers behind the scenes
to meet the people and follow the intricate work that goes into
being the most elite air performance team in the world. THE BLUE
ANGELS: A YEAR IN THE LIFE premieres on Thursday, March 17, and
Friday, March 18, from 9-11 PM (ET/PT).
- RED FLAG: This two-hour special offers an unprecedented
insider's view of the military's most realistic combat-training
exercise held at Nellis Air Force Base in Nevada, where air-combat
warriors train to fly, fight and win beyond the speed of sound.
RED FLAG premieres on Thursday, March 31, at 9 PM (ET/PT).
- BATTLE PLAN: This multipart series takes viewers into
the heart of famous battles, examining the development and execution
of the strategy behind each one-from the hard, fast, merciless
assault of a blitzkrieg to the tactics of deception of urban warfare.
BATTLE PLAN premieres on Tuesday, January 11, at 8 PM (ET/PT).
In addition to its programming efforts, the Military Channel has
entered into a number of partnerships with military-related charitable,
educational and marketing organizations. It is a World Partner of
the USO, the nation's preeminent nonprofit organization serving
the needs of the 30 million active-duty personnel, reservists and
veterans, through a relationship that entails marketing, educational
and programming components. The network is also working with the
National D-Day Museum and the Congressional Medal of Honor Foundation
for educational campaigns, public services announcements, membership
outreach and programming. In addition, the network is working with
the website Military.com to reach the worldwide U.S. military and
Military Channel programming will begin airing in North America
on Monday, January 10, 2005. Its first night of primetime programming
will be highlighted by the world television premiere of TASK FORCE
RED DOG and the two-hour special DELTA COMPANY.
Discovery Communications, Inc. is the leading global real-world
media and entertainment company. DCI has grown from its core property,
the Discovery Channel, first launched in the United States in 1985,
to current global operations in 160 countries and territories with
one billion cumulative subscribers. DCI's 60 networks of distinctive
programming represent 19 entertainment brands including TLC, Animal
Planet, Travel Channel, Discovery Health Channel, Discovery Kids,
Discovery Times Channel, The Science Channel, Military Channel,
Discovery Home Channel, Discovery en Espaņol, Discovery HD Theater
and FitTV. DCI's other properties consist of Discovery Education,
Discovery.com and 120 Discovery Channel retail stores. DCI also
distributes BBC America in the United States. DCI's ownership consists
of four shareholders: Liberty Media Corporation (NYSE: L), Cox Communications,
Inc. (NYSE: COX), Advance/Newhouse Communications and John S. Hendricks,
the Company's Founder, Chairman and CEO.
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